VirtuaClass

As you may know, many companies are now extensively using the power of blogs to drive traffic to the web site. One of the opportunities blogs provide is to key in on long-tail keywords, which may not justify their own web page. The blog gives web masters the ability to go after a not-so-often-searched-for long tail keyword phrase like how do I back up my blog.

So for all of you VirtuaClassers here are several tips to keep in mind when blogging:

Make sure your headlines include some link-bait-
What is link-bait you ask? Useful or entertaining web content which compels users to link to it.

Make sure blog content is unique, researched, and engaging-
These three adjectives really separate articles which rank and get traffic from those that do not.

Internal Linking-
Generally include one link in the top third of the article. This link of course should point to a page of your website. It is ok to have more than one link but be careful not to do over it.

Use Pictures -
The Rocky Mountain Mattress Blog www.rockymountainmattress.com/blog is a great example.

Use Videos -
Another good example for RMM http://youtube.com/user/eplanit

Include Customer Reviews -
Particularly in-depth reviews versus short testimonials make for good blog posts

Comparisons -
Compare your products or services to the leading companies or brands in your industry.

Solutions-
Every industry has associated problems, so blog about the solutions.

Back Up Your Blog-
Most bloggers are unaware that one of the risks of blogging for free with the mainstream hosting providers is that if your blog were accidentally erased, or if in the unikely event hosting was ever interrupted there would no way to recover your blog. Consider the emotional or financial loss the the blogger that under goes this type of “blog loss.” We recommend using a service like Bloggled to back up your blog.